Battle Cards or Value Creation Cards

The idea of a battle card is to provide a salesperson with information that might help them beat a rival for a prospective client’s business. Many of these battle cards provide a company overview and identify the stakeholders involved in the purchase, the target customers, industry opportunities, product features, competitor analysis, responses to common objections, and success stories. Many of these battle card elements may be helpful when selling, while others offer little or no benefit.

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